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Introducing CHEER Cheese

A new name for Australia’s much-loved cheese

CHEER Cheese

Saputo Dairy Australia announces new name for COON Cheese products

CHEER Cheese celebrates the “extra little bit of happiness” found in your every day


(Melbourne, 13 January 2021) – Saputo Dairy Australia Pty., the operating subsidiary of Saputo Inc. in Australia, is hereby issuing this media release to announce CHEER Cheese is the new name for COON cheese in Australia. The name change follows Saputo’s careful and diligent review to honour the brand-affinity felt by our consumers while aligning with current attitudes and perspectives.


Lino A. Saputo, Chair and Chief Executive Officer, Saputo Inc. says, “Treating people with respect and without discrimination is one of our basic principles and it is imperative that we continue to uphold this in everything we do.


“Our decision to change the name of Australia’s much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging.”


Cam Bruce, Commercial Director, Saputo Dairy Australia says, “CHEER Cheese is a cheese for everyone, and we trust our valued consumers and those who are new to our products will embrace this new name.


“We want to stay true to the brand values. CHEER Cheese enriches everyday moments, with our signature taste that brightens your morning, noon or night. CHEER Cheese fits into every part of your day and brings that extra little bit of happiness. Whether it’s a sliced snack, a part of your family’s dinner time favourite or a melty midnight toastie.


CHEER Cheese is the same recipe that millions have come to love, and will continue to grow up with, for generations to come. We remain committed to our Australian farmers who continue to produce the high-quality milk that goes into all of our products, including CHEER Cheese.” 


CHEER Cheese will appear on supermarket shelves nationwide from July 2021.

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About Saputo Inc.

Saputo produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products, and dairy ingredients. Saputo is one of the top ten dairy processors in the world, a leading cheese manufacturer and fluid milk and cream processor in Canada, the top dairy processor in Australia, and the second largest in Argentina. In the USA, Saputo ranks among the top three cheese producers and is one of the largest producers of extended shelf-life and cultured dairy products. In the United Kingdom, Saputo is the largest manufacturer of branded cheese and a top manufacturer of dairy spreads. Saputo products are sold in several countries under market-leading brands, as well as private label brands. Saputo Inc. is a publicly traded company and its shares are listed on the Toronto Stock Exchange under the symbol “SAP”.


About Saputo Dairy Australia

Saputo Dairy Australia produces, markets and distributes a wide range of high quality dairy products for the domestic and international markets including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients. We are the largest dairy processor in Australia. Our products are sold in several countries under well-known brand names such as Caboolture, CHEER, Cracker Barrel*, Devondale, Great Ocean Road, King Island Dairy, Liddells, Mersey Valley, MG Ingredients, Mil Lel, South Cape, Sungold and Tasmanian Heritage. We are part of Saputo Inc., one of the top ten dairy processors in the world.

*Cracker Barrel is a registered trademark of Kraft Foods Group Brands LLC, used under license.




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