AUSTRALIA’S MUCH-LOVED CHEESE ROLLS OUT ACROSS AUSTRALIA
(Melbourne, Australia 25 June 2021): CHEER™ is pleased to announce that our CHEER Cheese range has begun rolling out across major and independent Australian supermarkets, with more products appearing on shelves nationally over the coming weeks.
Cam Bruce, Commercial Director, Saputo Dairy Australia says, “We are excited to confirm that shoppers can now purchase CHEER Cheese from the dairy aisle of their local supermarket or independent grocery store nationwide.
“CHEER is the same great cheese that millions of Australians have grown up with and enjoyed for generations, and we look forward to bringing that little bit of happiness to everyone’s day, whether it's a sliced snack, part of the family dinner or a melty, midnight toastie.”
The CHEER Cheese range available in major and independent supermarkets includes:
● CHEER Tasty Slices in 250g, 500g and 750g
● CHEER Light n Tasty Slices in 250g, 500g and 750g
● CHEER Colby Slices 250g and 500g
● CHEER Vintage Slices 250g
● CHEER Mozzarella Slices 250g
● CHEER Aussie Jack Burger Slices 250g
● CHEER Tasty Block in 250g, 500g and 1kg
● CHEER Light n Tasty Block 500g
● CHEER Colby Block 1kg
● CHEER Tasty Shred 250g and 500g
CHEER Cheese was announced as the new name of Australia's much-loved cheese in January 2021,following Saputo’s careful and diligent review to honour the brand-affinity felt by our consumers while aligning with current attitudes and perspectives.
NOTES TO EDITORS
About Saputo Dairy Australia
Saputo Dairy Australia produces, markets and distributes a wide range of high quality dairy products for the domestic and international markets including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients. We are the largest dairy processor in Australia. Our products are sold in several countries under well-known brand names such as Caboolture, CHEER™, Cracker Barrel*, Devondale, Great Ocean Road, King Island Dairy, Liddells, Mersey Valley, MG Ingredients, Mil Lel, South Cape, Sungold and Tasmanian Heritage. We are part of Saputo Inc., one of the top ten dairy processors in the world.
*Cracker Barrel is a registered trademark of Kraft Foods Group Brands LLC, used under license.
For all media enquiries, please contact:
Thrive PR + Communications:
| Alice Dodge
|0413 030 780
||0405 698 611